Guillen Design | Design Thinking
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Design Thinking

For decades, software companies dictated the design aesthetics of desktop user interface’s portable devices and the Internet. Designers fiercely fought to overcome cultural comfort zones and misunderstood concepts of beauty and creativity as well as plain ignorance. Designers tried tirelessly to influence clients to see...

  As the industry’s design knowledge is maturing and organizations are more interested in understanding how good design is made, Design Thinking is increasingly garnering more attention. Many business leaders want a better understanding of the design process rather than simply relying on the graphic designer’s...